Make a commercial (60 seconds or less) that communicates WHY Herbon® is "Naturally, the BEST choice for your sore throat and cough."
The Target: Young adults age 20-30, gender neutral
The Big Prize
Create the best commercial for
Herbon® and you’ll win $15,000 cash. Your video may even be featured in an upcoming national advertising campaign for Herbon!
How Is The Winner Determined?
The top 5 videos with the most views by November 20, 2009 will all qualify for the $15,000 grand prize. These videos will then be judged based on communication of the product benefits and creativity/originality as well as total video views (check out the full rules
HERE for details).
What Do I Need To Include In My Video?
• The
Herbon® logo and packaging or product shot(s) (see the
TOOLBOX).
•
The three product benefits
• Feel free to include any of the other materials provided in the
TOOLBOX
How To Enter
Easy. Like we said, create a homemade video about why
Herbon® is "Naturally, the BEST choice for your sore throat and cough."
Communicate in a creative way the
three key product benefits of
Herbon® and persuade consumers within the target market to try it.
Upload your video
HERE. You’ll need to be at least 16 years old and a Canadian resident to submit a video.